LimeTree Marketing and Business Consultancy


Split of Opinion over Sainsbury's Christmas Ad

There's been an interesting split in opinion over Sainsbury's unconventional Christmas advert this year. 

Beautifully shot, with a heartfelt message conveying the enduring spirit of mankind, even in the bleakest hour; it's a shame that so many have been offended by it. However, it was always going to be controversial material for an advert. 

The advert will, of course, bring commercial gain for Sainsbury's, but The British Legion has approved it, endorsed it and will also benefit from it. It's a good example of Cause Related Marketing, but it will be interesting to see if the backlash damages the Sainsbury's brand.

Find more information on the Sainsbury's advert here:  Sainsbury's Christmas Advert 2014